Topics covered in this ILM Certificate in Leadership and Management – Marketing course

Unit 1: Assessing Your Own Leadership Capability and Performance

• Management and Leadership
• Theories of Management and Leadership
• Personal Competencies: Delegation, Motivation, Influencing, Conflict Management, Teamwork and Collaboration
• Professional Competencies: Developing and Coaching
• Leadership Competencies: Initiative, Transparency, Inspiration, Change, Self-control and Adaptability
• Management Development Options
• Skills Audit and Development Plan

Unit 2: Understanding the Organisational Environment

• Uses of PESTLE Analysis
• Components of a PESTLE Analysis
• Information Gathering
• Political and Government Influences
• Economic Influences
• Social and Technological
• Social Trends
• Industry and Market Analysis
• Technology Trends
• Legal and Regulatory Environment
• Environmental Influences
• Ethics
• Key Drivers of Change
• PESTLE Impact Assessment

Unit 3: Managing Marketing Activities

• The Marketing Mix (4Ps)
• The Principles of Marketing
• Product v Services Marketing
• The Marketing Planning Process
• Marketing Analysis
• Marketing Objectives
• Marketing Strategy
• Marketing Tactics
• Brand, Product, Pricing, and Distribution Planning
• Marketing Communications
• Marketing Communications Planning
• Message Strategy
• Advertising Media Selection
• Direct Marketing
• Public Relations
• Sales Promotion
• Personal Selling

Assessment

• This course is assessed through a series of tutor-marked assignments.
• All work submitted must be your own work. There is no exam with this course.
• As part of our quality assurance, learner assessment work will be marked by an Internal Assessor, then checked by an Internal Verifier and an External Verifier.

Transfer and Progression to Further Studies

• Learners who successfully complete this programme may build on the units achieved towards another recognised ILM qualification.

ILM Membership

• All registered candidates automatically become studying members of the ILM for 6 months, free of charge, and can enjoy a range of member benefits.

Accreditation

• Following successful completion you will receive an ILM Certificate in Leadership and Management (Level 5 UK) from the Institute of Leadership and Management.  This is an award on the UK Regulated Qualification Framework (RQF).  CMIT is an approved ILM centre.
• Click here for Accreditation Details
  
• On successful completion and certification of this course learners will receive (1) a physical certificate accompanied by a certificate of unit credit, (2) a digital credential issued by email which can be added to an email footer or shared on other online platforms, and (3) a Post-nominal digital credential showing the post-nominal letters a successful learner can use to showcase their qualified status.
• Once certified you may use the post-nominal letters AfCGI (Affiliate of the City and Guilds of London Institute)